4Refuel - The LEADER in fuel management

Canada: 1 888 4Refuel

USA: 1 877 US Fuels

The US Regional Licensee Model Franchise_can

4Refuel is exploring opportunities for expansion in the US market through a network of Regional Licensees.

If you are planning to get into business for yourself, there is NO other branded licence opportunity that provides you with a proven, turnkey business that allows you to take the continuing demand for diesel fuel and leverage that demand into your business. As a 4Refuel Regional Licensee, you will receive the training, tools and benefits of our years of industry experience to assist you in spearheading 4Refuel's presence in the lucrative, 56 Billion gallons/year US market.

The US Market

For years, major oil companies the US market have been down sizing and even eliminating their fuel service infrastructure for delivery of fuel products, thus forcing clients to pick up, store and deliver their own fuel. This change in strategy by "the majors" has created an enormous opportunity for 4Refuel Regional Licensees to provide savings productivity and Fuel Management service for those consumers who do not want to, or cannot afford to, service themselves.

The Fuel Management industry in the US, like Canada, is in its infancy. Most fuel service companies, typically "jobbers" and independent petroleum distributors, base their offering on the simple delivery of a commodity, fuel at cents-per-gallon, with little or no sophistication in terms of service, information or Fuel Management. This sophistication is where 4Refuel clearly differentiates itself in the industry. Our extensive experience in Fuel Management, significant investment in technology and the processes to act on the information they provide elevates the business into a true value-added service that clients can rely on to help manage their fuel needs.

Learn more about Fuel Management and how one of the unique opportunities in branded licensing can position your business investment for explosive growth.

The Regional License Model

A Regional License consists of:

  • Minimum 10 operating units (tanker trucks)
  • Geographic territory that has the client base, industry cross-section and market potential in core 4Refuel markets in excess of 13 million gallons derived from detailed market analyses using recognized demographic data sources like Dunn & Bradstreet
  • Operations in Year 1 to consist of a minimum of 4 operating units
  • Development and build schedules set to reach 10 operating units by end of year 4 (i.e. minimum 2 units/yr in Years 2, 3, 4)
Regional License Model
Responsibilities and participation of the 4Refuel partners is as follows:
4Refuel Regional Licensee
LicensingFuel Mgmt programs (Onsite, "enviro tanks", fuel islands)
Intellectual PropertySales (regional)
Client Relations
Business Systems and ProcessesOperations /Compliance
KPI's, Reporting Tools and Best Practices to measure your progressLead Generation
Training Curriculum and System ImprovementsMarketing (Local)
Training of Regional Franchisee and Key
Operational Staff
Margin Management
Fuel Supply/Procurement (case-by-case basis)Fuel Supply/Procurement
- minimum - letter of credit and
management of supply
Truck Procurement/Lease ProgramsIT Operations
U-CON Systems (FMO, Telematics etc.)Payments
IT Systems Development (hardware and software)Administration
Marketing (Regional)Credit Research/Approval
Truck, Equipment and IT Infrastructure SpecsInvoicing & Collections
Sales (national/multi-regional accounts)Data Capture
Opening support teamHiring and Training of Staff
 Insurance
Other future income sources in addition to on-site refueling include:
  • Oils & Lubes
  • Telematics (monthly recurring revenue)
  • Hardware sales
The key traits of a successful Regional Licensee include:
  • Fit with 4Refuel culture
  • A track record of achievement and success in business
  • Ability to hire, manage, train and motivate employees
  • Financially and commercially astute
  • Able to comply with 4Refuel's License Systems
  • Ideally, have access to an existing business infrastructure to assist with operations and support
  • Proven ability to grow a business
  • Ambition & desire to achieve commercial & financial success
  • Persistent, hard working
  • Personable and good communication/people skills
  • Enjoy developing business relationships
  • Enjoy developing business relationships
  • Goal oriented