The Country / Regional License / Joint Venture Model
4Refuel is actively pursuing opportunities for expansion in select markets worldwide
We are looking for potential Country/Regional License and/or Joint Venture candidates (individuals or organizations) who have the characteristics and experience to develop 4Refuel in their country or region and help to expand the 4Refuel brand.
The ideal candidate will have extensive business building experience and advertising/ marketing/mentoring skills, which will enable achievement of the goal.
Candidate characteristics include
- financial strength and capabilities to grow the 4Refuel brand
- intimate market knowledge, access and understanding
- extensive network in the country/region of interest
- desire to commit to accomplishing articulated goals
- ability to follow a proven system
- fit with the 4Refuel culture and commitment to building an organization that reflects the 4Refuel's dedication to pride, purpose, passion and people
- ability to communicate fluently in English - both oral and written
The Model - the 4Refuel Advantage
As a Country/Regional License holder, you will be granted a geographic territory within a new market where 4Refuel may or may not have current operations.
Your will have the responsibility to build a 50+ unit (truck) business and establish and grow the 4Refuel brand. You will only award sub-franchises in secondary markets on a selective basis. Specific build/growth schedules will be put in place to assist you in setting and achieving growth targets.
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Regional Franchise Model Responsibilities and participation of the 4Refuel partners is as follows: |
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| 4Refuel | Regional Franchisee | |
| Licensing | On-Site Refuelling | |
| Intellectual Property | Fuel Supply/Procurement | |
| Business Systems and Processes | U-CON Telematics | |
| Training Curriculum and System Improvements | Sales & Client Relations | |
| Training of Regional Licensee and Key Operational Staff | Truck Lease Programs | |
| IT Systems Development - including Corp Website | Operations /Compliance | |
| Truck, Equipment and IT Infrastructure Specs | Lead Generation | |
| KPI's, Reporting Tools and Best Practices to Measure Your Progress | Marketing (Region Specific) | |
| Margin Management | ||
| Invoicing & Collections | ||
| Payments | ||
| Administration | ||
| Credit Research/Approval | ||
| Margin Management | ||
| Hiring and Training of Staff | ||
| Data Capture | ||
| IT Operations | ||
| Onsite Refuelling | ||
| Sales & Client Relations | ||
| Operations /Compliance | ||
| Lead Generation | ||
| Marketing (Local) | ||
| Margin Management | ||
Insurance |
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Other future income sources in addition to onsite refuelling include
- Oils & Lubes
- Telematics (monthly recurring revenue)
- Hardware sales
Detailed International Master Licensor Profile
Well established business-to-business experience and success in an industry with complimentary clients to 4Refuel's offerings.
For example equipment suppliers/manufacturers
- whose products use diesel (e.g. generators, turbines, construction equipment, transport)
- whose clients use diesel (e.g. hydraulic hoses manufacturers, equipment rental companies)
Existing "corporate infrastructure" and asset synergies that could be used to support a 4Refuel venture
- Finance
- Admin
- IT
- Sales
- Ops compliance
- Other
- Sufficient unencumbered capital for up-front costs and operations
- Positive reputation in the local market/community
- Demonstrated commitment to an aggressive sales and marketing infrastructure and process
- Intense consumer market knowledge, especially in defined territory
- Industry and product knowledge
- Desire to perform and conform to operations and procedures of 4Refuel
- Knowledge of local personnel practices and issues
- Desire to work with 4Refuel to resolve market and product unique problems
- Willingness to make optimistic yet reasonable market projections
- Understanding of the value of and ability to protect 4Refuel intellectual property
- Desire to expand if successful
- Willingness to accept products and services from 4Refuel
- Willingness to participate in marketing/advertising
- Demonstrated ability to start up and succeed with new ventures
- Willingness to be a part of an overall team/system


